The project consisted of designing a full 360° campaign around the Soundbrenner Core 2 product. As project lead, I coordinated the entire process. It involved the creation of motion design assets and the UX/UI design of a dedicated website. The campaign was centered around a specific event, aiming to showcase the product in an immersive and engaging way across multiple platforms — combining storytelling, interactivity, and a strong visual identity.
This project was carried out in collaboration with Tom Jacomelli, Antonin Gauthier, Florian Darbon, Marcus Bestagno, and Emeric Desgranges.
As part of this project, we developed an artistic direction in collaboration with the fashion brand Miu Miu, applied to a fictional museum located in Europe. Drawing inspiration from Miu Miu’s visual identity and creative universe, we designed a dedicated website for the museum, fictional mockups, promotional posters, and a signage system.
The aim was to translate the brand’s aesthetic into a cultural setting, blending fashion, art, and the museum experience.